AAFES changes name of exchanges

This post was originally published by Scott Air Force Base - Scott AFB News

September 22, 2010 in Air Force, Illinois, Scott Air Force Base by clevine

When the Army and Air Force Exchange Service unveiled its new brand at Tinker Air Force Base, Okla., Sept. 17, it ushered in a new era for exchange shoppers far beyond the plains of Oklahoma.

The upgrade is happening everywhere the exchange has a presence, including shoppers' mailboxes and computers as the website changes to www.shopmyexchange.com and advertisements, tabloids and catalogs display a brand new 'X' logo.

"The 'X' simplifies the many terms Army and Air Force Exchanges have been known as throughout the years," said Chief Master Sgt. Jeffry Helm, the Army and Air Force Exchange Service's senior enlisted advisor. "This endeavor marks the end of post exchange, base exchange, AAFES, 'AFEES,' PX and BX confusion. Now, the 'exchange' stands ready to meet all authorized shoppers' needs."
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